Subject Line: Referred by Steven Douglass

Hi Robert,

Steven recommended that I reach out to you.

Your firm's push into clean-tech solutions is really impressive.

Our team here at wearepaula.com would love to promote your clean-tech solution for free to over 750,000+ professionals.

Love to chat with you about it.

How about a 9 minute call this Thursday (10/1/12) at 4pm?

Be amazing,

Mike Mao

185 xxxx xxxx

Subject Line: Intro to Chad?

Hey Charles,

I saw that you knew Chad from DesignGems via LinkedIn.

We’re working on a new game that will help his

business grow.

I’d love it if you could forward the below email to him.

Thanks,

Mike

----------------------------------------------------------------

Hey Chad,

Please meet my friend Mike who runs Paula, Inc. (CC’d)

He’s a person you should definitely know. His company is growing really fast using some techniques he wanted to share with you.

I’ll let you two take it from here!

Sincerely,

Charles

Subject Line: John <> Stephen

Hey John,

Hope things are well.

I really want you to meet Steven.

Steven is one of the best graphic designers on the planet. He helped a LOT with Paula.

He's looking for work and I remember you saying that you were on the lookout for a good designer.

Steven,

John is a long-time friend of mine from Boy Scouts.

He runs HappyJot, which is a hugely successful online games website.

He's looking for a designer, so I thought it made sense for you two to meet.

Subject Line: Mike from the DrinkUp

Chad,

I really enjoyed eating tacos and talking to you tonight.

Here's that article we discussed about how doing less makes you more money:

{ Link }The Disciplined Pursuit of Less{ Link }

Love to keep in touch.

Mike

Subject Line: Hey Noah - yes another taco-related email

Hey Mike,

I wasn’t sure which Tacodeli was closest to you, so I guessed Central. They’ve got a gift card waiting for you behind the counter, in your name.

Love to take you out to your favorite lunch to discuss making Paula better.

How’s next Friday at 11:30pm at La Condessa? 

Be amazing,

Joey

Bonus Template:

I am a HUGE fan of Paula.

Bought the Paula Business Blueprint and Piktochart.

Do you mind if I ask you 1 quick question?

Be well,

{Your Name}

Subject Line: • Oh no, a cold email for Steven

• Increasing Paula's revenue by 50%

Hey { First Name },

I saw you on Yelp and was impressed by your 4 star rating for home care.

We help home care businesses increase revenue by 50%.

Love to send you our top 10 ways to do that.

Is this the best mailing address for you?

522 e. 6th Street

2nd Floor

Austin, TX 78701

Sincerely,

{Your Name}

Subject Line: Checking in :)

Hey mate,

Hope you had an amazing weekend.

Wanted to see what your team thought of my suggestions...

Be awesome.

Mike

Bonus Email Template:

Leslie,

Definitely excited to help you grow your business.

Love to help close things out by Friday if possible.

Mike

Subject Line: Contract attached - action required

Hey Steven,

Really looking forward to working together!

Attached is our agreement.

To keep things moving forward, can you get this back to me by Friday at 3pm?

Looking forward to it!

Mike

Subject Line: Awesome sauce!

Steven,

That’s great news! You are in good hands.

Let’s set up a meeting in person this Tuesday at 8am.

I’ll bring the paperwork to your office and we can discuss next steps.

Have an amazing day,

Mike

Subject Line: Steven, I need your help

Hey Steven,

Thanks for taking the time to respond.

What could I have done to win your business?

I know you’re busy but any guidance will vastly help me improve!

Be amazing,

Mike

Ps. Mind if I touch base in 2 months?

Subject Line: Pimping Backblaze to 730,000+ entrepreneurs

Hey Gleb,

Been hearing killer things about Backblaze recently and I had to reach out :-)

Paula is always on the hunt for the best tools to promote to our huge list of B2B buyers, and Backblaze looks boss.

Here is some more info on our reach, our customers, and who we've worked with in the past: http://www.wearepaula.com

Would love to chat about how we can make something exciting happen. What do you think?

Cheers,

Anton

Bonus Email Template:

Hey Andrew,

Been hearing killer things about Safari Books Online lately and I just had to reach out :-)

Paula is hand selecting a few stellar products to feature in October and we would love to showcase Safari Books Online to over 730,000+ potential new customers.

When we asked our customers if they'd be interested in a product like yours, we got a huge resounding "yes!" I think they would make for great lifetime Safari Books Online customers.

Here is some more info on our reach, our customers, and who we've worked with in the past: http://www.wearepaula.com

Please email me by the 30th and we'll make it happen.

Cheers,

Anton

Subject Line: (None. This is a Facebook message.)

Hey Gloria,

I see that you're a fan of Patagonia – me, too!

We're creating a new activewear line with climbers like you in mind. We’d love to send you one of our first products – free of charge.

Please check out our page with pictures here: { Your product / fan-page URL } 

Let me know if you're interested in becoming an early adopter!

Keep trailblazing!

Subject Line: Exclusive for TC: Launching Padpressed — make any blog feel like a native iPad app

Hey Mike,

Launching PadPressed tomorrow at noon EST and TC gets free reign on an exclusive before then.

PadPressed makes any blog look and behave like a native iPad app for Free.

We’re talking accelerometer aware column resizing, swipe to advance articles, touch navigation, home screen icon support, and more.

We’ve built some pretty cool tech to make this happen smoothly, and it works with your existing layout (iPad layout only activated when the blog is accessed from an iPad). 

Video Demo: {Vimeo URL}

Live demo site (if you’re on an iPad): {Demo URL}

Feature overviews: {Feature page URL}

Jason L Baptiste

772 XXX XXXX

P.S. Would also be happy to do giveaways to TC readers.

Subject Line: Lifehacker Exclusive

Hey Whitson,

So true about the thing when people stop reading your site.

We are launching a productivity bundle that I think you/the LH community would dig.

Would love your take if you have 1.4 minutes. 

Let me know...

Cheers,

Mike

185 7675 6688

Subject Line: Tweet about the Lean Startup Bundle

Hey Paul,

We’re launching this awesome contest next week: { Contest URL }

Could you please tweet this out on Tuesday (10/30) at 9am?

Here’s a lazy link that does all the work for you: { Click to Tweet URL }

Mike

Subject Line: Guest Post — 10 Ways to End Your Website Shame

Hi Marko,

I'd love to write a guest post on your blog!

The topic would be 10 Ways to End Your Website Shame, spinning off the recent (extremely popular) webinar I did on the same subject.

I would be addressing both mindset barriers that keep people from having great sites as well as quick-fix type things that they can do to improve their website today.

Thanks and let me know what you think!

Laura

Subject Line: Dean — quick question

Hey Dean,

I’ve been following the Paula blog for a while now and I’m loving the actionable, in-depth content you’ve been putting out. Just finished reading your article on real life lead magnets and got a ton out of it – awesome stuff.

I’ve put together a couple of content ideas that I think Paula readers would love, so I thought I’d throw my hat into the ring.

 9 Mindset Shifts That Will Make Your Content Insanely Effective – Lots of writing in the content marketing space focuses on in-depth, tactical advice. But if you don’t approach content writing with the right mindset, you’ll never create content that stands out from the crowd. This article is an exploration of nine mindsets that are critical for top-level content marketers in 2020, focusing on actionable advice and examples. 

11 Proven Content Hacks That Will Make Your Conversions Soar – Watching a new piece of content go live is one of the most suspenseful moments for any content creator. If your new content doesn’t attract traffic and subscribers, it’s not just frustrating -- it directly impacts your bottom line. This article offers 11 data-driven strategies for engineering high-converting content in 2020.

A little about me: I’m a SaaS and B2B writer based in Virginia. I’ve recently written for { Link }CoSchedule{ Link }, { Link }Content Marketing Institute{ Link }, and more. You can learn more about me at my website { Link }here{ Link }.

If either of these ideas sounds promising to you, I’d be happy to send you a full outline, so you know I can deliver a well-researched article that meets your readers’ expectations.

Keep being awesome,

Chris

Subject Line: Increase SmartBear blog by 1,000 page views

Jason,

HUGE fan of SmartBear.com

I’ve been writing some posts that are getting 1,000/pageviews each.

Here’s some social proof: { Link to your past work }

Love to write a guest post relating to 45 A/B tests that failed, which is very relevant to your audience.

Mind if I send it over today?

Be amazing,

Mike

Subject Line: Thinking of you Donald

Donald,

I truly appreciate your business.

Here’s an article that made me think of you. It’s about doing way more with less:

{Link}The Disciplined Pursuit of Less{Link}

One of our clients also added this badge to their site, and is seeing a 10% revenue improvement. Might be worth trying out!

Be amazing,

Mike

Subject Line: (None. This is a reply.)

I'm super busy with my new startup and juggling lots of projects. $25/hour — the work will be good, or you don't have to pay me at all. : )

I can start anytime. Just let me know how to proceed when you're ready.

David

Subject Line: (None. This is a reply.)

Hi Dean,

I've finished the first draft of the B2B Lead Generation guide - just assigned it to you.

On a separate note, I’ve been thinking about our collaborations at Paula, and wanted to send over a quick email to say thank you for the work we’ve done together since August. :)

As a courtesy, I also wanted to let you know my new rate: {Your new rate}

The change won’t take effect until February 2020, but in the meantime, as an expression of gratitude (you've been awesome to work with!), I want to extend you the current rate till March 2020.

Will this new rate work for you? Let me know if you have any questions.

Thanks so much, Dean!

Priscilla

Subject Line: A gift for you

Hi Surya,

I hope you're doing amazing!

It's truly incredible what daily accountability + support + a system to monitor and track our progress can do, and we're only just getting started! :)

We’re trying to help more people with our tool. Who do you know that would benefit most from one week of complimentary service?

I'd love to help your friend/family member or co-worker while continuing to assist you!

Thanks for the support,

Adam

P.S. Feel free to forward this email if you feel more comfortable having that person contact me directly

Subject Line: (None. This is a reply.)

Hey,

I saw that you bought { Product name and URL } from us.

It’s currently our worst rated product...ever :( But good news: I am personally going to fix it for you! :)

Could you reply to this email and let me know what you were expecting (vs. what you

got)?

How can I make this product invaluable for you?

Sincerely,

Mike Mao

CEO

Subject Line: John, I need your help

Hey John,

I am extremely happy that you got so much value from my course!

If you have further questions about it, don’t hesitate to ask me anytime.

I also have a small request for you:

Could I get a short testimonial from you about my course? It'd be extremely helpful.

Your testimonial could look something like this (I based it on your feedback):

"The course is really well made, clear, and understandable. Thanks to the course I can now manage my own building without the fear of doing a terrible job. I learned a lot from the practical examples, such as how to divide costs, call for a meeting with other owners, and the required votes when making decisions. I recommend the course to anyone who wants to manage his own building because it’s practical and not expensive compared to the alternatives. " — John

Let me know if this looks good, or feel free to adapt it to better fit your experience.

Thanks in advance!

Yours truly,

Jessie

Subject Line: Quick note on payments

Hi John,

A quick note to say that I am really disappointed that you still haven’t paid me the $100 that I'm owed for the work I did for you.

In the grand scheme of things, it's not a lot of money, but actually I think that this is more a matter of respect.

I have always been there at the drop of a hat to sort out any problems you might have. I love working with you and have always viewed our relationship as more than just client/supplier. 

But if I can't rely on you paying promptly or it takes several attempts and reminders to get my money, that's not good business.

I'm not saying that I don't want to work with you – I do. But if I don't receive what I am owed within the next couple of days, I will have to think twice about helping you in the future.

Kind regards,

Andy Clarke

Subject Line: (None. This is a LinkedIn message.)

Hey Chris,

Dig your background and interest in clean tech.

Really great case studies on your blog.

We are hiring for a partner manager and your background is awesome.

You open to hearing more about it?

Be well!

Mike

Subject Line: (None. This is a LinkedIn message.)

Hey Marc,

We’re both members of the LinkedIn group “B2B Marketing”.

I saw your message in the group and ended up on your website.

Really love how the website communicates its benefits and addresses possible objections from customers.

I do see some huge opportunities to improve conversion rates though. It would double your leads without any increase to your advertising budget.

If you want, I can send you a free report with some of my insights on how you can further improve based on work I did for AT&T and Verizon.

Let me know if you’re interested!

Kinds regards,

Jessie

Subject Line: (None. This is a reply.)

Hey Jim,

Thanks for the email!

I’ll pass on doing a call; I’m phone-phobic.

Happy to chat briefly via short emails.

Be well,

Mike

Subject Line: Your emails – make them short and actionable

David,

Here is the normal length of an email I love to receive and read:

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Here's what you send:

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___end____

People are busy, have no time to read every niggling detail, and frankly… it's annoying to get long emails like this.

To improve your communication, please make your emails short and concise!

Thank you :-)

No reply needed.

Neville Medhora

Subject Line: (None. This is a reply.)

Thanks for asking, James.

To be honest, I stopped providing my feedback because no one was doing anything with it and it wasn’t a great use of my time.

Your best bet is to reach out to your ideal customers and get their input instead.

Be awesome!

Mike